Major Nelson on Xbox 360 Dashboard Ads

I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future. I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone. Ads are not a big deal as long as they do not interfere with the overall look and feel of the NXE.